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  • Sustainable beauty doesn’t have to be expensive: Our top picks under £20

    Sustainable beauty doesn’t have to be expensive: Our top picks under £20

    There’s a myth that going green with your beauty routine means spending a fortune on tiny jars with minimalist labels. It doesn’t. Some of the best sustainable swaps are cheaper than what you’re using now, because reusables pay for themselves and a single bar replaces bottle after bottle.

    You don’t need to overhaul everything at once, either. Pick one or two of these, all under £20 and all on Amazon UK, and you’ve already cut a chunk of waste from your routine without feeling it in your wallet.

    In This Guide:

    1. Why eco doesn’t have to cost more
    2. Our Sustainable Picks under £20
    3. How to swap without the waste

    1. Why Eco Doesn’t Have to Cost More

    The trick is to focus on swaps that replace repeat purchases. A pack of reusable pads costs a few pounds once and retires hundreds of cotton-wool rounds. A shampoo bar outlasts two or three bottles. So the upfront price isn’t the real number, the cost-per-use is, and on that measure these win easily. That’s the whole point: better for the planet and your bank balance.

    2. Our Sustainable Picks Under £20

    Six swaps that deliver, across makeup, tools and haircare.

    Bambaw Bamboo Reusable Face Pads — around £11. A set of soft, double-sided washable pads (one velvety side for gentle everyday cleansing, one textured side for light exfoliation), with a cotton wash bag to keep them together in the laundry. Use them with your cleanser or micellar water in place of cotton wool, then wash and reuse again and again. One set retires thousands of single-use cotton rounds, so the cost-per-use is tiny, and it’s the swap you’ll reach for every single day. [INSERT AFFILIATE LINK]

    Effect Mascara — around £4. Proof that vegan makeup can be both brilliant and pocket-money cheap. Essence is now a 100% vegan brand, and this mascara has cult status for volume that punches well above its price. The no-risk way to try a vegan version of something you would buy anyway. [INSERT AFFILIATE LINK]

    EcoTools Makeup Brushes — from around £6. Brushes with handles made from recycled materials and soft synthetic (so cruelty-free) bristles, at high-street prices. A genuinely sustainable upgrade from cheap throwaway brushes that shed within weeks, without the premium-brush price tag. [INSERT AFFILIATE LINK]

    Ethique Shampoo Bar — around £15. A concentrated solid bar that replaces up to three plastic bottles of shampoo and lasts for dozens of washes. Ethique is vegan, cruelty-free and a certified B Corp, so the ethics run deeper than the packaging. Slightly pricier upfront, far cheaper per wash, the swap that converts sceptics. [INSERT AFFILIATE LINK]

    Bambaw Bamboo Cotton Buds — around £3. Plastic cotton buds are one of the most common bits of beach litter; these swap the plastic stem for biodegradable bamboo for the price of a coffee. A tiny change, but one you’ll repurchase guilt-free forever. [INSERT AFFILIATE LINK]

    The Konjac Sponge Company Facial Sponge — around £8. A natural, biodegradable sponge made from konjac plant fibre that gently exfoliates and composts at the end of its life, unlike synthetic sponges that shed microplastics. A soft, sustainable swap for sensitive skin. [INSERT AFFILIATE LINK]

    3. How to Swap Without the Waste

    One important rule: don’t bin everything you currently own to “go sustainable”. Throwing usable products away creates more waste, not less, and rather defeats the point.

    Instead, swap as you run out. When your mascara dries up, your shampoo bottle empties or your last cotton pad goes in the wash, replace that one thing with a greener version from the list above. Start with the daily-use items, since that’s where a single swap saves the most over time. Within a couple of months you’ll have quietly rebuilt your routine, spent less than you used to, and barely noticed the change, except in your bin.

    Small Budget, Real Impact

    Sustainable beauty isn’t a luxury reserved for big spenders. The swaps that matter most are often the cheapest, because reusables and concentrated bars cost less over their lifetime than the disposables they replace. There’s no compromise to make and no fortune to spend.

    Pick one swap to start, see how easily it slots into your routine, then add another when you next run low. For more easy wins, browse the rest of our sustainable beauty edit, where every pick is chosen to be kinder to your skin, your budget and the planet.

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    References