Pioneers of Conscious Beauty: 5 British Influencers Who Promote Sustainable Makeup
In today’s digital age, social media influencers wield substantial power in shaping consumer behavior and raising awareness about various causes. When it comes to beauty, a new wave of influencers is taking center stage, championing sustainable makeup and ethical beauty practices. From cruelty-free products to eco-conscious packaging, these British influencers are at the forefront of the conscious beauty movement. In this blog, we will delve into the inspiring journeys of five British influencers who passionately promote sustainable makeup. Their dedication to conscious living is making a significant impact, inspiring their followers to adopt ethical beauty practices and embrace sustainable choices.
- Beatrice Turner (@beatriceturner)
With 36.1k Instagram followers, Brazilian-born and London-based content creator Beatrice Turner is the driving force behind The Fair Edit. Her blog is a haven for cruelty-free beauty, sustainable fashion, and eco-conscious travel. Turner’s followers seek her guidance on affordable sustainable fashion, zero-waste menstrual health tips, low impact beauty products, and sustainable travel ideas. Through partnerships with Juni Cosmetics, Bolt Beauty, Marks & Spencer, Olio, and Nomasei, Beatrice Turner showcases that ethical living can be both stylish and impactful, inspiring her audience to embark on their conscious beauty journeys.
Beatrice’s passion for sustainability stems from her upbringing in Brazil, where she witnessed the devastating effects of environmental degradation. Moving to London, she found herself drawn to the ethical beauty movement, a seamless blend of her love for beauty and her desire to protect the planet. In 2018, she launched The Fair Edit, with a mission to provide her audience with accessible and actionable information on sustainable beauty and fashion.
Through her visually captivating Instagram feed, Beatrice demonstrates how eco-conscious living can be vibrant and chic. From eco-friendly makeup looks to sustainable fashion hauls, she empowers her followers to make conscious choices without compromising on style. Beatrice’s dedication to cruelty-free beauty is evident as she spotlights brands that prioritize ethical practices.
- Amber George (@ambertheevegan)
Amber George, with 16.1k Instagram followers, is the go-to influencer for brands targeting the Gen-Z audience. Hailing from the UK, Amber shares her passion for affordable, ethical, and vegan beauty products. Her content includes curly hair and makeup tutorials, product reviews, and recommendations. Collaborations with Dr Organic, Superdrug, and Faith in Nature demonstrate her dedication to promoting ethical beauty practices that cater to the needs of a younger generation.
Amber’s journey towards sustainable beauty began as she transitioned to a vegan lifestyle. She discovered the harmful impact of conventional beauty products on the environment and animal welfare, fueling her mission to promote cruelty-free and vegan alternatives. Through her Instagram platform, she educates her audience on the benefits of ethical beauty and shares practical tips on how to embrace a vegan beauty routine.
Amber’s affordable beauty recommendations resonate with her young audience, proving that sustainable makeup is accessible to everyone. Her commitment to transparency and authenticity shines through her reviews, making her followers trust her expertise and recommendations. By sharing her personal vegan journey and advocating for sustainable choices, Amber encourages her audience to make conscious decisions that align with their values.
- Nicole Whittle (@veganbeautygirl)
London-based award-winning beauty blogger Nicole Whittle has a loyal following of 32.6k on Instagram and 90k on TikTok. Her audience trusts her reviews and recommendations on ethical, affordable, and vegan beauty products. Nicole’s commitment to sustainability goes beyond social media; she hosts the podcast “Susty in the City,” where she invites guests to discuss sustainable living. With a focus on engaging the Gen-Z community and beyond, Nicole Whittle is a guiding light for those seeking a more sustainable and ‘susty’ lifestyle.
Nicole’s passion for sustainable beauty blossomed during her early years as a beauty blogger. As she educated herself about the harmful impact of traditional beauty products on the environment and animals, she decided to transition to a vegan and cruelty-free lifestyle. In 2017, she launched her blog, Vegan Beauty Girl, to share her journey towards ethical living with her audience.
Her authentic approach to sustainable beauty and lifestyle attracts followers from all walks of life. Whether it’s showcasing vegan makeup looks or discussing eco-friendly skincare routines, Nicole emphasizes that ethical choices can be both enjoyable and impactful. Through her popular TikTok videos, she breaks down complex sustainability topics into bite-sized content, engaging a younger audience in the conversation.
Nicole’s podcast, “Susty in the City,” provides a platform for influencers, activists, and experts to discuss sustainable living and inspire positive change. By sharing her personal experiences and the knowledge she gains from her guests, Nicole empowers her followers to embrace a sustainable lifestyle, one step at a time.
- Em-J Williams (@emjedit)
British makeup artist Em-J Williams has graced The Body Shop campaigns and glossy magazine covers with her artistic talent. With 24.7k Instagram followers, she is the sought-after authority on eco-friendly, vegan, and cruelty-free makeup looks and product recommendations. Em-J collaborates with beauty brands like BYOMA, Delilah, and Beauty Kitchen, using her platform to champion ethical and sustainable beauty practices that resonate with her dedicated audience.
Em-J’s passion for conscious beauty was ignited during her time as a professional makeup artist. Witnessing the excess waste and harmful ingredients prevalent in the beauty industry, she set out on a journey to promote eco-friendly and ethical alternatives. Em-J believes that makeup should not only enhance beauty but also prioritize the well-being of individuals and the planet.
On her Instagram, Em-J showcases a diverse range of sustainable makeup looks, dispelling the misconception that ethical beauty is limited in options. She demonstrates that cruelty-free and vegan makeup can be just as vibrant and glamorous as traditional products. Her collaborations with eco-conscious brands allow her to introduce her audience to innovative sustainable products.
Em-J’s professional background and artistic expertise lend credibility to her recommendations, giving her followers the confidence to explore ethical makeup brands. Through her captivating content, she aims to change the perception of sustainable beauty and inspire others to embrace eco-friendly choices.
- Demi Colleen (@demicolleen)
Injecting vibrancy into feeds, Demi Colleen is a sustainable fashion influencer and ‘green’ beauty expert, captivating 24.3k Instagram followers. As a partner to brands like eBay, The Body Shop, and Biossance, her followers trust her recommendations for the best ethical beauty products and sustainable fashion trends. Demi Colleen’s advocacy for conscious beauty and sustainable fashion is a testament to her belief in a world where beauty and ethics go hand in hand.
Demi’s passion for sustainability stems from her love for nature and a desire to protect the environment. Her journey towards sustainable beauty and fashion began as she explored ways to reduce her carbon footprint and embrace eco-friendly practices. Through her colorful and captivating Instagram feed, she showcases that sustainable living can be chic, trendy, and fun.
From cruelty-free makeup looks to sustainable fashion hauls, Demi inspires her audience to adopt ethical beauty choices and make mindful fashion purchases. Her collaborations with eco-conscious brands serve as a testament to her commitment to promoting sustainable alternatives.
