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Tag: sustainability

  • The Best Sustainable Mascaras: Refillable, Vegan and Biodegradable Picks

    The Best Sustainable Mascaras: Refillable, Vegan and Biodegradable Picks

    Mascara is one of the small beauty heroes most of us use every day, and one of the worst offenders when it comes to waste. The combination of a plastic tube, a moulded wand and a wiper makes it almost impossible to recycle, and because it dries out within a few months, we get through a lot of them. The average makeup bag sends a steady stream of mascaras to landfill.

    Sustainable mascara aims to break that cycle, whether through refillable tubes, recyclable formats or biodegradable, natural formulas. In this guide we pick the best sustainable mascaras you can buy on Amazon UK in 2026, led by a genuinely refillable option, so you can keep your lashes bold without the guilt.

    In This Guide:

    1. Why mascara is so hard to recycle
    2. The refillable hero: Zao
    3. Certified vegan and natural picks
    4. Nourishing natural-oil formulas
    5. How to make any mascara last (and dispose of it responsibly)

    1. Why mascara is so hard to recycle

    A mascara is a sealed unit of mixed materials. The tube, the wand and the rubber or bristle wiper are all bonded together and coated in stubborn, water-resistant product, which means kerbside recycling will not take it. Its small size only makes matters worse, as it slips through sorting machinery even where the plastic itself might in theory be recyclable.

    On top of that, mascara has the shortest shelf life of almost any product in your bag. Most should be replaced every three to six months for hygiene reasons, so even careful users buy several a year. That frequency is exactly why a more sustainable approach matters here more than almost anywhere else.

    It is tempting to keep a favourite mascara going for longer to cut waste, but eye products are the one place where that backfires. Old mascara can harbour bacteria and cause infections, so the sustainable answer is never to stretch the product past its safe life, but to choose formats that create less waste each time you replace it.

    2. The refillable hero: Zao

    Zao is the standout, because it makes a genuinely refillable mascara. The formula sits in a stylish bamboo tube, and when it runs out you buy a refill rather than a whole new product, keeping the outer case for the long term. It is vegan, using carnauba wax instead of beeswax, and cruelty-free, with aloe vera and shea butter to nourish lashes.

    Because the refill costs less than a standard mascara and reuses the case, Zao tackles both the waste and the cost of a product we replace so often. If you want the single most sustainable mascara on this list, this is it.

    3. Certified vegan and natural picks

    For certified natural formulas, INIKA Organic and Lily Lolo are both reliable choices on Amazon UK. INIKA Organic mascara is certified, vegan and cruelty-free, with clean ingredients and dependable, buildable length. Lily Lolo’s natural mascara comes from a trusted British brand and keeps its formula simple and skin-friendly.

    Neither is refillable, but both prioritise cleaner ingredients and a more thoughtful approach than conventional drugstore mascara, and both are widely available, which counts for a lot when you are trying to shop sustainably without hunting down obscure stockists.

    Availability genuinely matters for sustainability. A mascara you can reorder easily on Amazon UK is one you will actually stick with, whereas a perfect eco product that is always out of stock simply sends you back to conventional options. Reliable access is part of what makes a swap last.

    4. Nourishing natural-oil formulas

    If you want a formula that actively cares for your lashes, look to natural-oil based mascaras. Ere Perez makes mascaras built around plant oils such as avocado and mamey, which condition lashes while they define, and the brand is vegan and cruelty-free with recyclable packaging.

    PHB Ethical Beauty rounds out the list with a vegan, natural mascara from its zero-waste-minded range. These oil-rich formulas are a lovely option for anyone with sensitive eyes who finds conventional mascaras drying or irritating.

    5. How to make any mascara last (and dispose of it responsibly)

    Whatever mascara you choose, a few habits make it greener. Never pump the wand, which pushes air in and dries the product out faster, and keep the tube tightly closed. If it starts to dry, a drop of saline can sometimes revive it, but never share mascara or stretch it past its safe life for the sake of your eyes.

    When it is finally done, do not put it in your kerbside bin. Take it to a TerraCycle-backed collection point or a store takeback scheme that accepts beauty empties, where the materials can be separated and processed properly rather than sent to landfill.

    A few brands now run their own closed-loop return schemes for empty mascaras, sending you a prepaid envelope so the tube can be sent back for refilling or recycling. If your favourite offers one, it is the gold standard for end-of-life disposal and well worth signing up for.

    Our Sustainable Picks

    Zao Refillable Mascara. A genuinely refillable mascara in a bamboo tube. Vegan, cruelty-free and enriched with aloe vera and shea butter. The most sustainable pick. 

    INIKA Organic Mascara. Certified, vegan and cruelty-free with clean ingredients and buildable length. Widely available on Amazon UK. 

    Lily Lolo Natural Mascara. A simple, skin-friendly natural mascara from a trusted British brand. 

    Final Thoughts

     

    Mascara may be small, but because we replace it so often, switching to a sustainable option makes a real difference over a year. Zao’s refillable bamboo tube is the standout for cutting waste, while INIKA, Lily Lolo and Ere Perez offer cleaner, kinder formulas that are easy to find. Pair any of them with good habits and responsible disposal, and your lashes can look their best with a far lighter footprint.

    Featured Products

    References: 

     

    This post contains affiliate links. If you purchase through our links, we may earn a small commission at no extra cost to you. See our affiliate disclosure for more information.

  • Small but Mighty: UK Indie Beauty Brands Championing Sustainability

    Small but Mighty: UK Indie Beauty Brands Championing Sustainability

    Some of the most genuinely sustainable beauty in Britain does not come from the big names at all. It comes from small, independent brands, often family-run, that built their values in from day one rather than bolting them on later. These are the makers experimenting with rescued ingredients, refillable packaging and truly zero-waste ranges.

    Supporting indie British beauty keeps money in local communities and rewards the brands doing the hard, unglamorous work of cleaning up the industry. In this guide we introduce the UK indie beauty brands championing sustainability in 2026, with a focus on those you can actually buy on Amazon UK, plus a hero product to try from each.

    In This Guide:

    1. Why buy from indie British beauty brands
    2. Upcycled pioneers: UpCircle Beauty
    3. Mineral makeup made in Britain: Lily Lolo and Honeypie Minerals
    4. Zero-waste champions: PHB Ethical Beauty and All Earth
    5. Refill culture: Beauty Kitchen

    1. Why buy from indie British beauty brands

    Independent brands can move faster and care more deeply than large corporations. Without shareholders demanding endless growth, they are free to choose recyclable packaging, ethical sourcing and small-batch production even when it costs more. Many are certified vegan, cruelty-free and palm-oil free, and they tend to be refreshingly transparent about their supply chains.

    Buying British-made also cuts the carbon cost of shipping products halfway around the world, and it supports skilled jobs at home. When a small brand champions sustainability, your purchase is a direct vote for that approach.

    Indie brands are also where genuine innovation tends to happen first. Refill systems, upcycled ingredients and plastic-free packaging were pioneered by small companies long before the big names took notice. By shopping indie, you are not just reducing your own footprint, you are funding the experiments that push the whole industry to do better.

    2. Upcycled pioneers: UpCircle Beauty

    UpCircle Beauty is a London brand with a brilliantly simple mission: rescue ingredients that other industries throw away and turn them into skincare. It started by collecting used coffee grounds from London cafes, and now repurposes everything from discarded fruit stones to leftover botanicals.

    The packaging is recyclable, refillable where possible, and the whole ethos is circular. UpCircle has a dedicated Amazon UK store, which makes it one of the easiest indie brands on this list to try. Its face products are a natural starting point.

    Because the brand grew up online and ships direct, its carbon and packaging choices are baked into every order, from paper tape to refill pouches. It is a neat example of how a sustainability-first business model looks different from the ground up rather than as an afterthought.

    3. Mineral makeup made in Britain: Lily Lolo and Honeypie Minerals

    Lily Lolo has become a cult name in natural beauty, making the vast majority of its mineral makeup in the UK. Its foundations, blushers and lip products use clean mineral formulas and have a devoted following for good reason.

    Honeypie Minerals is a smaller, female-founded indie brand handcrafting mineral makeup in small batches. It is cruelty-free, vegan-friendly and committed to eco packaging and reforestation, the kind of values-led operation that indie beauty does so well.

    Mineral makeup suits the indie model particularly well, because the formulas are simple, long-lasting and need very little packaging. A single pot of loose mineral foundation can outlast several bottles of conventional liquid base, which makes these British brands a quietly low-waste choice as well as a clean one.

    4. Zero-waste champions: PHB Ethical Beauty and All Earth

    PHB Ethical Beauty is a family-run Brighton company with one of the largest collections of natural, vegan and alcohol-free beauty products in the world. It runs a dedicated zero-waste packaging makeup range, makes much of its packaging from recycled materials, and audits its supply chain every year.

    All Earth Mineral Cosmetics, based in Cornwall, makes mineral makeup from ethically sourced minerals and botanicals in zero-waste packaging. Both brands show how seriously small British makers take the waste problem.

    What unites all of these brands is transparency. They tell you where their ingredients come from, how their packaging should be disposed of and what their certifications actually mean, rather than hiding behind vague green language. That honesty is one of the best reasons to give your money to an independent maker.

    5. Refill culture: Beauty Kitchen

    Beauty Kitchen, founded in Scotland, has built its reputation on its Return, Refill, Repeat system, designed to keep packaging in circulation rather than throwing it away. Its products combine natural ingredients with a genuinely circular approach to packaging.

    Together, these brands prove that the most forward-thinking sustainability in beauty is often happening at the smaller end of the market. They may be modest in size, but their impact and their ambition are anything but.

    Our Sustainable Picks

    UpCircle Beauty. London brand rescuing discarded ingredients into recyclable, refillable skincare. Easy to find via its Amazon UK store. 

    Lily Lolo Mineral Makeup. UK-made mineral foundations and lip products with clean formulas and a cult following. 

    Honeypie Minerals. Female-founded, small-batch British mineral makeup. Vegan, cruelty-free and committed to eco packaging.

    PHB Ethical Beauty. Family-run Brighton brand with a dedicated zero-waste makeup range, vegan and alcohol-free. 

    Beauty Kitchen. Scottish brand built around a Return, Refill, Repeat circular packaging system. 

     

    Final Thoughts

    The UK indie beauty scene is where some of the most exciting sustainable thinking is happening, from UpCircle’s rescued coffee grounds to Beauty Kitchen’s refill stations. Choosing these small, mighty brands supports local makers and rewards real environmental effort. Pick one to try from its Amazon UK listing, and you will be backing the kind of beauty the whole industry should be moving towards.

    Featured Products

    References:

     

    This post contains affiliate links. If you purchase through our links, we may earn a small commission at no extra cost to you. See our affiliate disclosure for more information.

  • One Stick, Three Uses: The Best Multi-Use Makeup for a Minimalist Routine

    One Stick, Three Uses: The Best Multi-Use Makeup for a Minimalist Routine

    The most sustainable product is often the one you do not buy at all. Multi-use makeup takes that idea and runs with it, replacing three or four separate products with a single clever stick that works on cheeks, lips and eyes. The result is a smaller bag, less packaging and a routine you can finish in two minutes flat.

    Multitasking sticks are also a gift for anyone who travels light or is simply tired of a cluttered shelf. In this guide we pick the best multi-use makeup you can buy on Amazon UK, from budget-friendly cream sticks to refillable organic options, and show you how to build a complete face from just three products.

    In This Guide:

    1. Why multi-use makeup is the smart minimalist swap
    2. Cheeks and lips in one: cream blush sticks
    3. Budget-friendly multitaskers
    4. Natural and organic options
    5. How to build a three-product travel face

    1. Why multi-use makeup is the smart minimalist swap

    Every product you own carries an environmental cost in packaging, ingredients and the energy used to make and ship it. Buying one stick that does three jobs is a direct way to cut that footprint, and it usually saves money too. Cream and balm formats also tend to use simpler, kinder ingredient lists than their powder equivalents.

    There is a practical bonus as well. Multi-use sticks are applied with your fingers, so you need fewer brushes, and their forgiving cream textures are far easier to blend on the go than precise powders. For a minimalist routine, they are close to ideal.

    There is a sustainability point hidden in the convenience too. Because you reach for fewer products, you finish the ones you own before they expire, which means less half-used makeup ends up in the bin. A pared-back kit is not just tidier, it genuinely wastes less.

    2. Cheeks and lips in one: cream blush sticks

    The cream blush stick is the hero of any multi-use kit. Swept onto the cheeks and pressed onto the lips, it gives a coordinated, lit-from-within flush in seconds. The Zao Cream Blush sits in the brand’s signature refillable bamboo case, is certified organic and vegan, and lets you replace just the colour when you run low.

    For a certified-organic option, the INIKA Organic Lip & Cheek Cream is a lovely choice. It blends almond oil, vitamin E and mineral pigments into a silky cream that works effortlessly on cheeks, lips and lids alike. Both prove that sustainable can also mean genuinely lovely to use.

    3. Budget-friendly multitaskers

    You do not need to spend a fortune to go multi-use. The e.l.f. Monochromatic Multi Stick is a long-running favourite, designed to glide onto cheeks, lips and eyelids for a soft, monochrome look. It is vegan, cruelty-free and sits at a very friendly price on Amazon UK.

    Makeup Revolution is another accessible option, with vegan, cruelty-free blush and highlight sticks that double as cream eyeshadow. These budget picks are a great way to test whether the multi-use approach suits you before investing in a premium refillable stick.

    Do still check the ingredient list and certifications even at the budget end, as affordability and cruelty-free credentials are not mutually exclusive. Both e.l.f. and Makeup Revolution are certified cruelty-free and fully vegan, which makes them an easy, conscience-friendly entry point into multi-use makeup.

    4. Natural and organic options

    If clean ingredients are your priority, Zao and INIKA Organic lead the way again. Zao’s range is Ecocert-certified organic and built around refills, so it scores highly on both ingredients and waste. INIKA is certified organic, vegan and cruelty-free, with mineral pigments and sustainable packaging.

    These options cost a little more upfront, but the refillable and natural credentials mean you are buying into a longer relationship with the product rather than a throwaway one. For many readers, that trade-off is well worth it.

    5. How to build a three-product travel face

    To pack a complete face into a pocket, start with a multi-use cream stick for cheeks and lips, add a tinted moisturiser or mineral foundation for an even base, and finish with a tubing mascara to open up the eyes. That is a full, polished look from three products that fit in the palm of your hand.

    Apply everything with your fingertips and a single small brush, and you have a routine that travels anywhere, generates almost no packaging waste and takes minutes to do. It is proof that paring back can make getting ready easier, not harder.

    If you want to go one step further, choose shades that flatter you across all three areas. A soft rose or warm terracotta tends to work on most skin tones for cheeks, lips and lids alike, so one well-chosen shade in a refillable case is arguably the most sustainable makeup purchase you can make.

    Our Sustainable Picks

    1. Zao Cream Blush. A refillable, Ecocert-certified organic cream stick for cheeks and lips. Keep the bamboo case and swap only the colour.
    2. INIKA Organic Lip & Cheek Cream. A certified-organic, vegan cream for a sheer, dewy flush on cheeks, lips and eyes, with almond oil and mineral pigments.
    3. e.l.f. Monochromatic Multi Stick. A budget-friendly, vegan cream stick for cheeks, lips and eyes, perfect for an easy monochrome look.
    4. Makeup Revolution Blush Stick. Affordable vegan and cruelty-free cream stick that doubles as blush and cream eyeshadow.

    Featured Products

    Final Thoughts

    Multi-use makeup is the minimalist’s secret weapon and a quietly sustainable one too. Whether you start with an affordable e.l.f. stick or invest in a refillable Zao cream blush, swapping several products for one cuts waste, saves money and simplifies your morning. Build a three-product face around a good multitasker and you may find you never go back to a crowded makeup bag.

    References:

     

    This post contains affiliate links. If you purchase through our links, we may earn a small commission at no extra cost to you. See our affiliate disclosure for more information.

  • Top 5 best vegan makeup brands you can shop on Amazon UK in 2026

    Top 5 best vegan makeup brands you can shop on Amazon UK in 2026

    You’ve decided you want vegan makeup. Good. Then you turn a compact over, see “cruelty-free” stamped on the back with no mention of “vegan” anywhere, and you’re left wondering whether you’re being sold the real thing or just clever wording.

    You’re not imagining it. The labels genuinely don’t mean the same thing, and brands lean on that confusion. The good news is that once you understand the difference, shopping vegan on Amazon UK gets a lot simpler. Here’s what the words actually mean, how to check a brand properly, and four we’d happily put in our own makeup bag.

     

    In This Guide:

    1. Vegan vs cruelty-free: not the same thing
    2. Does vegan makeup actually perform?
    3. How to check a brand is genuinely vegan
    4. Our Sustainable Picks
    5. Where to start if you’re switching

     

    1. Vegan vs Cruelty-Free: Not the Same Thing

     

    This is the bit that trips everyone up, so let’s settle it. Vegan describes the ingredients: no animal-derived substances such as beeswax, carmine (a red pigment made from insects), lanolin or honey. Cruelty-free describes the testing: the product and its ingredients weren’t tested on animals.

    Crucially, one does not guarantee the other. A product can be vegan but still tested on animals, and a product can be cruelty-free but contain beeswax (INIKA Organic). If both matter to you, you need to see both claims, ideally both certified.

     

     

    2. Does Vegan Makeup Actually Perform?

     

    The old assumption was that going vegan meant accepting weaker pigment or shorter wear. In 2026 that’s simply out of date. Plant-derived and high-quality synthetic ingredients now match conventional formulas on pigment, blendability and longevity, and vegan formulas often skip common irritants, which can make them gentler on reactive skin.

    So if you’ve been holding off because you don’t want to trade performance for principles, you can stop worrying. The brands below aren’t “good for vegan makeup”, they’re good makeup that happens to be vegan.

     

     

    3. How to Check a Brand Is Genuinely Vegan

    Marketing claims are cheap; certifications are earned. Three logos do the heavy lifting for you. The Vegan Society trademark (the sunflower) confirms no animal ingredients. Leaping Bunny is widely regarded as the gold standard for cruelty-free, with ongoing independent audits. PETA approval is the other common cruelty-free mark.

     

    One extra check that matters to thorough shoppers: look at the parent company. A brand can be certified cruelty-free itself while being owned by a group that still sells into markets requiring animal testing, which is why some otherwise-vegan brands don’t carry a Leaping Bunny stamp (Yours). If full transparency is your priority, favour brands that are independently certified top to bottom.

     

     

    4. Our Sustainable Picks

    Four genuinely vegan brands you can buy on Amazon UK right now, across every budget. Drop your tagged links into the markers below.

     

    Best for certification-checkers:

    INIKA Organic. About as rigorous as it gets, Certified Vegan by The Vegan Society, Leaping Bunny and PETA cruelty-free, plus COSMOS organic certification. If you read every label before buying, this is the brand that holds up to it (ethical elephant).

    Try: the INIKA Organic Full Coverage Liquid Foundation, a hydrating liquid base with hyaluronic acid and argan oil.

    Best affordable all-rounder:

    e.l.f. Cosmetics. 100% vegan and Leaping Bunny certified, with brilliant performance for the price, plus a packaging-reduction programme to its name. The easiest place to build a full vegan kit without overspending.

    Try: the viral e.l.f. Halo Glow Liquid Filter, a glow-boosting complexion hybrid you can wear alone or under makeup.

    Best British high-street name:

    Barry M. A London brand going since 1982, now fully vegan and cruelty-free, with a huge, genuinely affordable range. A reliable, recognisable swap if you want something familiar (VeganFriendly).

    Try: a Barry M Lip Paint for an easy, affordable pop of colour.

     

    Best ultra-budget swap:

    Essence. Now 100% vegan and famous for pocket-money prices, so trying a vegan version of something you already use costs you almost nothing. The no-risk way to dip a toe into vegan makeup.

    Try: the Essence Soft Touch Mousse Foundation, a vegan matte base for just a few pounds.

     

    5. Where to Start if You’re Switching

     

    Don’t bin everything you own, that’s wasteful and expensive, and rather defeats the point. The painless approach is to swap as you repurchase: when your foundation, mascara or lippy runs out, replace that one item with a vegan alternative.

    Start with the products you use daily, since that’s where one swap makes the biggest difference. Pick something from the budget picks above first if you’re unsure, prove to yourself the performance is there, then trade up to a premium certified brand for the products you care most about. Within a few months your whole bag will have quietly turned over, no dramatic overhaul required.

     

    Kind Doesn’t Mean Compromise

     

    Vegan makeup used to come with an asterisk. It doesn’t anymore. Whether you’re driven by animal welfare, cleaner ingredients or both, you can now match or beat your old favourites without spending more, and the certifications mean you never have to take a brand’s word for it.

    Start with one swap from our picks, see how it wears, and let your makeup bag turn over from there. When you’re ready to go further, our guide to cruelty-free certifications breaks down exactly what each label promises, so you can shop with total confidence.

     

    Featured Products

     

    References

     

  • Clean Girl: How Cool Girls Practice Clean Beauty-Part 2

    Clean Girl: How Cool Girls Practice Clean Beauty-Part 2

    Clean Girl: How Cool Girls Practice Clean Beauty – Part 2

    Hello again Gurus!

    I hope you didn’t have to wait too long, since everyone was loving part one of the sustainable clean brands for clean girls. I thought I would do a little part two and get you gurus informed of the go-to clean makeup brands of the summer season. If you are new here have a look at part one which I’ll link below, if you want to have a look at the featured sustainable clean brands that I touched on in part one (you should these products are to die for!). Anyways, I am going to show you gurus even more gorgeously sustainable products that I’m sure you will absolutely love. Let’s get started.

    Honest Beauty: Celebrity Brand

    First of all, I’m going to be discussing honest beauty which is a celebrity brand of Jessica Albas. Not only is Honest Beauty a makeup brand but the brand commits to practicing in clean and safe beauty for the skin and also the environment. Jessica Alba states on her website:

    “Since day one it has been my goal to build a diverse, inclusive, and ethical company based on values of transparency, trust, sustainability and a deep sense of purpose in all we do.”

    The brand has also banned over 3500 questionable ingredients that are commonly found in beauty products and also has donated over 25 million products to families in need. So this brand is a great company if you are looking to purchase into sustainable values and also great products.

    The first product that I will showcase is the Honest tinted lip balm. This moisturising balm is enriched with avocado, acai and pomegranate oils to keep those lips feeling nourished and juicy. With a subtle tint to give you that just woke up natural look. This product is designed to lock in moisture for up to six hours so promises to keep your lips smooth throughout the day. How amazing is that, I find myself constantly reapplying lip balm, so this product is a genuine lifesaver and also means that less product is used. As always I will link the product below if you want the juiciest lips:

    https://amzn.to/45yRRsX

    Another product from Honest Beauty is the Liquid Lipstick. For all the liquid lipstick lovers. You are gonna love this product. Now we all know that some liquid lipsticks can feel extremely drying on the lips, however this product has been designed to instant;y hydratw the lips and keep your lips nourished all day. The all-day lasting colour keps you feeling amazing all day and best of all chemical free.  Now gurus, run don’t walk because one of the most gorgeous shades ‘Off Duty’  is actually discounted right now with an amazing price of E15.70. I have no idea how long this will last but my advice would be to get it whilst it’s discounted. I’ll link it down below if you want a bargain:

    https://amzn.to/3RBsjWh

    Okay, I am literally obsessed with cream blushes, and I just have to share this product with you gurus because I don’t want you to miss out. I am calling all of the coral blush girls. I am obsessed with coral toned blushes, they are my go-to for morning, noon and night, I just absolutely love them. They look amazing on all skin tones and undertones and a staple for everyone’s makeup kit.  An absolute favourite of mine is the Honest Crème Cheek Blush in Coral Peach it is the most gorgeous colour. Not only for the cheeks but you can double up as a lip blush colour for a cohesive makeup look. These blushes are buildable and give a dewy fresh finish, perfect for that clean girl aesthetic. This product is a clean formula and is completely sustainable so is a perfect product for you gurus practicing clean beauty. The product will be linked below to get your hands on the most perfect cream blush.

    https://amzn.to/3VNQJOy

    Honest Beauty Clean Beauty Tinted Lip Balm
    Honest Beauty Liquid Lipstick in different shades clean beauty
    Honest Beauty Cream Blush In Coral Peach Clean Beauty

    Pacifica Beauty

    Okay gurus, so the next brand that I will be discussing is the 100% vegan and cruelty free brand ‘Pacifica’. This beauty brand is all about the planet, almost 30 years old and their ground values have centred around compassion, compassion for the planet, animals, and the consumer. With these three values in mind, the brand has gone on to create beauty products that are not only sustainable, but also protecting animals and also great on the skin. Pacifica abide by strict compassion standards which ban over 1,800 ingredients that Pacifica believe to be unsuitable for their high quality of products. Pacifica also have a range of unique products that I think you gurus will all love.

     

    The first product that I will discuss is the Pacifica perfumed hair and body mist. I love the idea of having a spray that is formulated to be used on hair. Most sprays and perfumed products can tend to be drying on hair or are formulated for your skin and not to be used on hair. We all know there is nothing better than that freshly shampooed scent on your hair that lasts all day., and with these mists that you can be guaranteed just that (even if you are on day 4 of unwashed hair). Not only is this body mist cruelty free, but also alcohol-free and packed full of natural and essential oils. The product will be linked below if you wanna smell like a snack:

     

    https://amzn.to/3Ry4rCE

     

    So for the final product, we gurus know how important the prep stage is for our skin to ensure our makeup has a smooth base before application. To perfect your base Pacificas brand new Glow Baby Booster Serum is perfect. This serum contains a combination of cruelty free ingredients, and the main ones consist of Vitamin C and glycolic acid to brighten and exfoliate your skin. This gorgeous serum  works to even your skin tone and works on improving your skins texture so you can be sure with every use of the product, your application will be smoother. If your skin is in need of a glow, the product is linked below:

     

    https://amzn.to/3XxwZ3g

    Hair Mist Clean Beauty Pacifica Beauty
    Skin Preparation Glow Serum Pacifica clean beauty

    So, Gurus, that is all for today! Please leave some comments on what type of content you gurus would love to see and if you are loving this series let me know and I can make this a regular topic:) Thank you for tuning in as usual, if you have missed any previous blog posts I’ll link below so you gurus can tune in for the best beauty sustainable tips.

  • Clean Girl: How Cool Girls Practice Clean Beauty

    Clean Girl: How Cool Girls Practice Clean Beauty

    Clean Girl
    : Where to purchase sustainable makeup to practice clean beauty correctly.

    Hey Gurus! It’s Naidine here back with an insight today into the clean beauty trend and how you purchase your makeup from sustainable highly rated makeup brands.

    Celebrities such as Hailey Bieber and Sofia Richie are trending on social media for popularising the #CleanGirl craze. The Clean Girl aesthetic is a hot topic all over Tik-Tok at the moment, however, what actually does it mean to be a ‘clean girl’ and practice clean beauty? Being a clean girl consists of having the ultimate dewy skin , slick back hair, the do die for skincare routine and is always put together.

    However, gurus, I’m going to show you how to practice REAL clean beauty and where to purchase the best quality, sustainable makeup for all of your iconic makeup looks and of course to feel good doing it knowing you are purchasing real clean products.

    ILIA Beauty: Clean Beauty

    The first brands products I’m going to discuss is:

    ILIA Beauty:

    ILIA Beauty is trending for all of the right reasons. Since launching in 2011, ILIA has gained an amazingly positive reputation in the makeup industry and I’ll tell you a few reasons why:

    • The brands dedication for creating products that are based around skincare and actually work with and protect your skin.
    • Their branding of empowering the natural look and believe makeup should be a true enhancement of your features.
    • The sustainably centred approach of the brand from clean ingredients to recycled packaging.

    ILIA beautys tagline ‘Clean, skin-centric beauty’ highlights the brands approach. So lets get into their most sought after products that you gurus need to try out.

    First of all is the ILIA Beauty Multi Stick, this product is an amazing multi use product that can be used all over the face depending on which look you go for. This is a creamy buttery formula that blends seamlessly into the skin and has a gorgeous range of shades to choose from. These shades are gorgeous blush toned shades so are perfect for the lips and cheeks. The finish is luminous and dewy, so if you want to achieve the clean girl look you can be sure to give off the #CleanGirl vibe. A shade we recommend is ‘Dreamer’ which is an absolutely gorgeous rosy toned shade that looks perfect on all skin tones. I’ll tag this shade below so you gurus can get your hands on it!

    https://amzn.to/3KN6eQC

    Another highly sought after product from ILIA Beauty is their Limitless Lash Mascara, What I adore about this mascara is that they have created a product that actually focuses on the mascaras performance on different textures of lashes and gives off the same result. I feel that many brands forget this when it comes to eyelashes and that everybody’s hair types can be totally different (even on your lashes). This mascara has been tested on curly lashes, straight lashes, and also pale lashes, and honestly the results look amazing, I’ll insert the image below so you gurus can see. Not only is the formula amazing but the mascara wand is designed for maximum lift and lengthening for your lashes, boasting that even the first coat will bring maximum intensity. The gorgeous formula is also made with an organic blend and is gently on your lashes which is perfect for you sustainable lovers who also want those lashes nourished. I’ll link this product below for you gurus to get your hands on this amazing formula.

    https://amzn.to/3xw3fcc


    Swatches of ILIA beauty multi stick



    ILIA Beauty Mascara

    RMS Beauty: Ground Breaking Sustainability

    RMS Beauty logo

    Moving onto the next Clean Beauty Brand I’m going to share with you gurus is RMS Beauty. I don’t know if you have heard of RMS before but if you don’t know, get to know! RMS beauty highlight their dedication to sustainability with their tagline stating ‘Ground breaking clean beauty since 2009’. RMS Beauty products are formulated with the most amazing ingredients which are raw, food grade, certified organic and naturally derived ingredients. So let’s dive into the first featured product:

    First of all I’m going to discuss the gorgeous award winning RMS Beauty Buriti Bronzer. This cream bronzer offers everything you need for a sun-kissed glow. Not only will your skin be glowing but also the product will nourish and hydrate whilst you’re wearing it. What more could you need. This bronzer is suitable for all skin tones and can also be used as a highlighter for deeper skin tones. This is a skincare/makeup hybrid product that also contains anti-aging ingredients. Honestly gurus, you need to get onto this product ASAP! There is a reason that this product is constantly selling out. As always, the product is linked below so you can get your hands on this cruelty-free organic bronzer!

    https://amzn.to/3xr3h5g

    The last product I’m going to share with you gurus is the award-winning RMS Beauty Living Luminizer. Think Victoria’s Secret makeup and the iconic glow they always have on the runway, this highlighter will definitely help you achieve that look. This is another creamy product which is a perfect cream highlighter. This product offers a satin-pearl finish and can be mixed with your other cream products to add in a dewy glow, can be added on top of other products and layered to add that extra glow. You can even add this on top of your skincare just to give yourself that clean girl glow on non-makeup days. There really are limitless ways to wear this product which makes it such a great multi-use product. There are also six different shades to choose from with different undertones depending on your go to look. This clean formula is also guaranteed not to make your skin look greasy or glittery which can be an issue with highlighter products. If you gurus want your hands on this product, I’ll link below:

    https://amzn.to/3RLqZjt


    And that is all for today! However, don’t be sad because I will now be posting twice a week starting from today! Catch me on our blogs some sustainable beauty posts:) If you loved this Blog post, I will be posting part two next week:) and have a look at our previous blog posts I will link some down below for you gurus to check out:)

    Sustainable Do It Yourself DIY Makeup

    Happy Pride Month 2024: Serving You The Trending Makeup Looks of The Season!

    See you gurus very soon!

    Naidine x


    Click here

  • Sustainable Do It Yourself DIY Makeup

    Sustainable Do It Yourself DIY Makeup

    DIY Beauty Products: Crafting Your Own Sustainable Makeup

    Hello again gurus! I’ve got a really exciting blog post today for you DIY queens who love a challenge. Sustainable beauty is at. An all-time high just now. Especially in concerns to using natural products that are gentle on the skin and contain zero to no chemicals.  DIY makeup products have been trending for a while now and there are so many different products you can create from your own home with a little creativity. Not only this, creating your own products mean you can really customise ingredients to suit your skin. So, let’s get into it!

    First of all, we’re going to start with a really easy one. Lip scrubs! I don’t know about you gurus, but lip scrubs take me back to my childhood when I’d go into Lush stores just for their bubble-gum lip scrub. I was literally obsessed, not only did they taste amazing, but the intensely smooth feeling of your lips after you used the product was addicting. Buying lip scrubs can be expensive however they are actually pretty cheap and easy to make at home. Here is how to do it.

    DIY: Organic Lip Scrub

    This absolutely basic recipe is perfect if you have no ingredients in the house:

    Not only will this taste so sweet on your lips but also will be a great method of exfoliation.

    Now you can be creative when it comes to lip scrubs, you can add different oils as a form of moisture for example:

    If you are not a fan of oils, you can also use petroleum jelly as an alternative.

    Now for exfoliants you can use a number of different things, for example:

    You can also add some of your favourite essential oils, fruits to add a little bit of flavour or scents to your creation.

    Get creative and show us some of your beauty recipes, remember to store in an airtight container and use away.

    Organic Lip scrub in black container

    DIY: Sustainable Lip Balm

    Now to seal those freshly scrubbed lips, A organic homemade lip balm to lock that moisture in. Lip balms are a super easy product to make and takes hardly any time to make. So to begin with you’ll need a few different products that I will list below:

    Ingredients:

    Step One:

    First of all, measure out some coconut oil, your choice of other oil and your beeswax and melt over a glass bowl over a small saucepan filled with water (the same method as how you would melt chocolate) and on a low heat let the products melt.

    Step Two:

    Once they have melted and combined, stir in some honey and also your essential oils if you are using.

    Step Three:

    Pour into your choice of container.

    Not only are these Lip Balms truly organic, but they are also super moisturizing and soft on the lips. You can get so creative and create your own recipes, please show us in the comments what recipes you gurus are trying.

    Okay Gurus, we know you are living for the lip oil trend. With the Dior oils trending all over Tik-Tok and beauty brands from all over creating their own takes on lip-oils, I am going to give you guys a recipe for you to create your own custom lip-oil.

    First of all:

    You need to decide which oils work best for you, To create your own you need to decide on a carrier oil, you can also use many oils depending on your preference.

    Oils we would suggest are:

    You will then:

    Mix a thickening agent with your chosen carrier oil such as vegetable glycerin or honey.

    Get Creative:

    You can also combine your own preference of ingredients, you can add essential oils, more moisturizing ingredients, and pigments depending on which look you are aiming for.

    Bottle It Up:

    Get that mixture and bottle it up. Remember to store in a cool place.

    Organic olive oil


    Honey flowing off a spoon

    DIY: Organic Eyeliner

    Our last DIY secret is DIY eyeliner. Now this is probably one of the most difficult recipes. Only because the ingredients are a little harder to find and not everybody is going to have access to these products from home. However, a little search on amazon will help you locate these items. The basic items that you will need is:

    -2 tsp Beeswax

    -1 tsp coconut wax

    -1 tsp shea butter

    -1/8 tsp Jojoba oil

    -1 tsp Kaolin Clay

    -1/4 tsp Almond Oil

    -3 tsp Black Oxide

     

    First of all

    Over a low heat, melt beeswax, coconut wax and shea butter using the same method as above.

    Next

    Then add the jojoba oil, kaolin clay and also the almond oil.

    Finally

    Mix in the black oxide until everything is combined. You will then have a thin black liquid that you can pour into any container of your choice. You can pour mixture inti a post to create a brush on eyeliner or you can find a stick mould that you can use to draw on. Whatever’s easiest for you.

    Woman with eyeliner

    And there you have it, gurus! From lip scrubs to lip balms, custom lip oils, and even your very own eyeliner, these DIY beauty recipes are not only fun to make but also allow you to control exactly what goes into the products you use on your skin. Embracing sustainable beauty is all about creativity, personalization, and knowing that you’re using gentle, natural ingredients. So, gather your supplies, get mixing, and let your inner beauty alchemist shine. Don’t forget to share your creations and recipes in the comments – we can’t wait to see what you come up with! Happy crafting, DIY queens!